Disciplines
• Branding & Identity
• Integrated Marketing
• Business & Product Development
• Art Direction
• Print, Web & Digital Design
• Photography
• Video Direction
Styles come and go.
Good design is a language, not a style.
–Massimo Vignelli
I’m an experienced strategic partner, branding specialist, problem solver, multidisciplinary designer, and visual communicator based in the Philadelphia area.
I believe good design elevates good business. I’m dedicated to harnessing the power of design to clearly communicate ideas, enhance brands, and accomplish business goals.
My passion lies in digesting a complex problem and developing a solution so straightforward and sophisticated that it appears effortless.
Experience
PARADIGM FINANCIAL GROUP, INC & SUBSIDIARIES
Director: Brand, Creative, Marketing
2019-Present
FULL CIRCLE GRAPHIC DESIGN
Owner, Creative Director
2005-Present
FRANKLIN & MARSHALL COLLEGE
Senior Designer
2016-2019
ABSORPTION SYSTEMS
Senior Designer
2011-2014
GREATEST CREATIVE FACTOR
Art Director, Designer
RYLAND HOMES
Designer
WEBER SHANDWICK
Graphic Designer
HONORS / AWARDS / CERTIFICATIONS
Board & Founding Member
Team CMMD (now Rise Together Cancer Foundation) 501c-3
Award Winner
Art Director’s Club of Metropolitan Washington
Council for Advancement and Support of Education
College and University Public Relations and Associated Professionals
University and College Designers Association
Public Relations Society of America
RYT
200 Hour Certified Registered Yoga Teacher
NSP
Certified National Ski Patroller
Published Illustrator
The Sensory Accommodation Framework for Technology: Bridging Sensory Processing to Social Cognition (Synthesis Lectures on Technology and Health) by Dr. LouAnne Boyd
Solution-driven creative leader
Impacting business through design for more than a decade. Skilled at deciphering abstract concepts, breaking them down, and communicating them in a unique, accessible, and meaningful manner. Proven success in brand development, integrated marketing, product launch, campaign building, lead generation, and leading multidisciplinary creative teams. Business owner, in-house, design firm, and ad agency experience.
Disciplines
• Branding & Identity
• Integrated Marketing
• Business & Product Development
• Art Direction
• Print, Web & Digital Design
• Photography
• Video Direction
Experience & Achievements
PARADIGM FINANCIAL GROUP, INC & SUBSIDIARIES
Director: Brand, Creative, Marketing
2019-Present
FULL CIRCLE GRAPHIC DESIGN
Owner, Creative Director
2005-Present
FRANKLIN & MARSHALL COLLEGE
Senior Designer
2016-2019
ABSORPTION SYSTEMS
Senior Designer
2011-2014
GREATEST CREATIVE FACTOR
Art Director, Designer
RYLAND HOMES
Designer
WEBER SHANDWICK
Graphic Designer
Board & Founding Member
Team CMMD Foundation (now Rise Together Cancer Foundation) 501c-3
Certified Yoga Teacher
200 Hour Certification
RYT Yoga Aliance
National Ski Patroller
Certified for Outdoor Emergency Care, Outdoor Emergency Transport, and CPR
Published Illustrator
The Sensory Accommodation Framework for Technology: Bridging Sensory Processing to Social Cognition (Synthesis Lectures on Technology and Health) by Dr. LouAnne Boyd
Awards
- Art Director’s Club of Metropolitan Washington
- Council for Advancement and Support of Education
- College and University Public Relations and Associated Professionals
- University and College Designers Association
- Public Relations Society of America
Professional
Skills
STRENGTHS AND EXPERIENCE
- Creative Vision
- Strategic Thinking
- Brand Development and Management
- Problem Solving
- Visual Communication
- Oral and Written Communication
- Project Management
- Leadership and Team Management
- Collaboration and Cross- Functional Teamwork
- Internal and External Client Relationship Building
- Innovation and Adaptability
- Innate Curiosity
- Lifetime Growth Mindset
- Business Development and Operations
- Data-Driven Decision Making
- Supervising, and Mentoring
- Event Planning
CREATIVE AND TECHNICAL SKILLS
- Art Direction
- Logo and Identity Development
- Graphic Design
- Web and UX Design
- Information Architecture
- Storytelling
- Writing, Scripts, and Storyboarding
- Budgeting and ROI Analysis
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat, Premier Pro
- Hubspot: Marketing, Sales, and Service Hubs
- WordPress, Elementor, Basic HTML
- Salesforce: Lightning Experience Builder and Marketing Cloud
- Deck Development
- Pitch Presentations
- Digital Illustration
- Experience Leveraging AI Software
- Photography, Editing, Retouching
- Video Direction and Editing
- Microsoft: PowerPoint, Word, Excel
- Market Research
- Aesthetics, Typography, and Color
- Social Media
- Digital Marketing and Paid Advertising
- 4-Color Process, Paper and Print Specs
- Pre-Press and Pre-Flight File Prep
- Press Proofing and Approvals
Personal
Passions
What makes life worth living? Human connection, personal growth, the wonders of nature, and being present for it all.
Some of my passions:
- Family (friends included)
- Travel (anywhere and everywhere)
- New experiences
- Lifelong learning
- Nature and the outdoors
- Skiing, yoga, paddle boarding, hiking
- Music
- A job well done
- Dark chocolate
- White space (on pages and mountains)
- The Oxford Comma