Leigh J Friedman

Styles come and go.
Good design is a language, not a style.

Massimo Vignelli

I’m an experienced strategic partner, branding specialist, problem solver, multidisciplinary designer, and visual communicator based in the Philadelphia area. 

believe good design elevates good business. I’m dedicated to harnessing the power of design to clearly communicate ideas, enhance brands, and accomplish business goals.

My passion lies in digesting a complex problem and developing a solution so straightforward and sophisticated that it appears effortless.

Experience

PARADIGM FINANCIAL GROUP
ELITE COLLEGIATE PLANNING
COLLEGE PLANNING NETWORK
Director: Brand, Creative, Marketing
2019-Present

FULL CIRCLE GRAPHIC DESIGN
Owner, Creative Director
2005-Present

FRANKLIN & MARSHALL COLLEGE
Senior Designer
2016-2019

ABSORPTION SYSTEMS
Senior Designer
2011-2014

GREATEST CREATIVE FACTOR
Art Director, Designer

RYLAND HOMES
Graphic Designer

WEBER SHANDWICK
Graphic Designer

AWARDS / HONORS / CERTIFICATIONS

ADCMW
Art Directors Club of Metropolitan Washington

CASE
Council for Advancement and Support of Education

CUPPIES
College and University Public Relations and Associated Professionals

UCDA
University and College Designers Association

PRSA
Public Relations Society of America

RYT
200 Hour Certified Registered Yoga Teacher

ILLUSTRATOR
The Sensory Accommodation Framework for Technology: Bridging Sensory Processing to Social Cognition (Synthesis Lectures on Technology and Health) by Dr. LouAnne Boyd

Professional
Skills

CREATIVE

  • Vision
  • Strategy
  • Concepting
  • Art direction
  • Brand development and stewardship
  • Graphic design
  • Web design
  • Visual communication
  • Oral and written communication
  • Marketing
  • Aesthetic positioning
  • Typography
  • Color
  • Storyboard and deck development
  • UX, UI
  • Information architecture
  • Presentations
  • Art direction of photo and video shoots

MANAGEMENT

  • Project management
  • Data Analysis
  • Art direction of designers, illustrators, and other creative professionals 
  • Team Building
  • Budgets
  • Schedules
  • Supervising
  • Collaboration
  • Mentoring
  • Training

TECHNICAL

  • Adobe Creative Suite
  • InDesign
  • Illustrator
  • Photoshop
  • Acrobat
  • Premier Pro
  • Microsoft Office Suite
  • PowerPoint
  • Word
  • Excel
  • Hubspot
  • Salesforce
  • WordPress
  • Elementor
  • MailChimp
  • Infusionsoft
  • Basic HTML
  • Formstack
  • Variable data
  • Photography
  • Photo editing
  • Retouching
  • Video editing
  • File prep
  • Paper and print specification
  • 4-color process
  • Pre-press
  • Pre-flight
  • Press proofing
  • Press approvals

Personal
Passions

What makes life worth living? Human connection, personal growth, the wonders of nature, and being present for it all.
Some of my passions:

Family (friends are family)
Travel (anywhere and everywhere)
New experiences
Lifelong learning
Nature and the outdoors
Skiing, yoga, paddle boarding, hiking
Mountains, lakes, forests, and oceans
Music
A job well done
Dark chocolate
White space (on pages and mountains)
The Oxford Comma

This website is a work in progress!

I’m still adding and revising, so please look around and come back again soon to see what’s new.