Leigh J Friedman

Styles come and go.
Good design is a language, not a style.

Massimo Vignelli

I’m an experienced strategic partner, branding specialist, problem solver, multidisciplinary designer, and visual communicator based in the Philadelphia area. 

believe good design elevates good business. I’m dedicated to harnessing the power of design to clearly communicate ideas, enhance brands, and accomplish business goals.

My passion lies in digesting a complex problem and developing a solution so straightforward and sophisticated that it appears effortless.

Experience

PARADIGM FINANCIAL GROUP, INC & SUBSIDIARIES

Director: Brand, Creative, Marketing
2019-Present

FULL CIRCLE GRAPHIC DESIGN

Owner, Creative Director
2005-Present

FRANKLIN & MARSHALL COLLEGE

Senior Designer
2016-2019

ABSORPTION SYSTEMS

Senior Designer
2011-2014

GREATEST CREATIVE FACTOR

Art Director, Designer

RYLAND HOMES

Designer

WEBER SHANDWICK

Graphic Designer

HONORS / AWARDS / CERTIFICATIONS

Board & Founding Member
Team CMMD (now Rise Together Cancer Foundation) 501c-3

Award Winner
Art Director’s Club of Metropolitan Washington

Council for Advancement and Support of Education

College and University Public Relations and Associated Professionals

University and College Designers Association

Public Relations Society of America

RYT
200 Hour Certified Registered Yoga Teacher

NSP
Certified National Ski Patroller

Published Illustrator
The Sensory Accommodation Framework for Technology: Bridging Sensory Processing to Social Cognition (Synthesis Lectures on Technology and Health) by Dr. LouAnne Boyd

Experience & Achievements

PARADIGM FINANCIAL GROUP, INC & SUBSIDIARIES

Director: Brand, Creative, Marketing
2019-Present

FULL CIRCLE GRAPHIC DESIGN

Owner, Creative Director
2005-Present

FRANKLIN & MARSHALL COLLEGE

Senior Designer
2016-2019

ABSORPTION SYSTEMS

Senior Designer
2011-2014

GREATEST CREATIVE FACTOR

Art Director, Designer

RYLAND HOMES

Designer

WEBER SHANDWICK

Graphic Designer

Board & Founding Member

Team CMMD (now Rise Together Cancer Foundation) 501c-3

Certified Yoga Teacher

200 Hour Certification
RYT Yoga Aliance

National Ski Patroller

Certified for Outdoor Emergency Care, Outdoor Emergency Transport, and CPR

Published Illustrator

The Sensory Accommodation Framework for Technology: Bridging Sensory Processing to Social Cognition (Synthesis Lectures on Technology and Health) by Dr. LouAnne Boyd

Awards
  • Art Director’s Club of Metropolitan Washington
  • Council for Advancement and Support of Education
  • College and University Public Relations and Associated Professionals
  • University and College Designers Association
  • Public Relations Society of America

Professional
Skills

STRENGTHS AND EXPERIENCE
  • Creative Vision
  • Strategic Thinking
  • Brand Development and Management
  • Problem Solving
  • Visual Communication
  • Oral and Written Communication
  • Project Management
  • Leadership and Team Management
  • Collaboration and Cross- Functional Teamwork
  • Internal and External Client Relationship Building
  • Innovation and Adaptability
  • Innate Curiosity
  • Lifetime Growth Mindset
  • Business Development and Operations
  • Data-Driven Decision Making
  • Supervising, and Mentoring
  • Event Planning
CREATIVE AND TECHNICAL SKILLS
  • Art Direction
  • Logo and Identity Development
  • Graphic Design
  • Web and UX Design
  • Information Architecture
  • Storytelling
  • Writing, Scripts, and Storyboarding
  • Budgeting and ROI Analysis
  • Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat, Premier Pro
  • Hubspot: Marketing, Sales, and Service Hubs
  • WordPress, Elementor, Basic HTML
  • Salesforce: Lightning Experience Builder and Marketing Cloud
  • Deck Development
  • Pitch Presentations
  • Digital Illustration
  • Experience Leveraging AI Software
  • Photography, Editing, Retouching
  • Video Direction and Editing
  • Microsoft: PowerPoint, Word, Excel
  • Market Research
  • Aesthetics, Typography, and Color
  • Social Media
  • Digital Marketing and Paid Advertising
  • 4-Color Process, Paper and Print Specs
  • Pre-Press and Pre-Flight File Prep
  • Press Proofing and Approvals

Personal
Passions

What makes life worth living? Human connection, personal growth, the wonders of nature, and being present for it all.
Some of my passions:

  • Family (friends included)
  • Travel (anywhere and everywhere)
  • New experiences
  • Lifelong learning
  • Nature and the outdoors
  • Skiing, yoga, paddle boarding, hiking
  • Music
  • A job well done
  • Dark chocolate
  • White space (on pages and mountains)
  • The Oxford Comma

This website is a work in progress!

I’m still adding and revising, so please look around and come back again soon to see what’s new.