Building a Brand from the Ground Up
Elite Collegiate Planning Identity and Marketing Materials
Concept Development
Creative Direction
Design and Copywriting
Elite Collegiate Planning’s logo was designed to capture the essence of elite service and the prestigious nature of higher education. Central to the logo is a stylized column, reminiscent of the iconic architecture found on distinguished college campuses, symbolizing strength, stability, and tradition. This column subtly forms the letter “E,” the first letter in the company name, The design intends to embody sophistication and excellence, reflecting Elite Collegiate Planning’s commitment to providing top-tier college planning services.
Elite Collegiate Planning
College Knowledge
College Planning Network
Paradigm Financial Group
Marketing Creative
Since the original company identity was created, Elite Collegiate Planning has been through a series of mergers and acquisitions. I have provided end-to-end marketing solutions for this multi-faceted company, handling every aspect of marketing from concept to execution.
Marketing Operations
- Event marketing logistics
- Website development and maintenance
- Hubspot automations
- Webinar presentations
- Workflows
- Project management
- Cross-platform integrations
- Templating for consistency
- System maintenance
- Efficiency improvements
- File management
In summary, I manage every marketing need for our diverse and expanding company, ensuring a unified and effective brand presence across all platforms and channels
