Identity and Beyond
Christine Meyer, MD and Associates
Identity and Brand Development
Collateral Design
Interior and Exterior Signage
Dr. Christine Meyer, center, a dedicated solo medical practitioner, was in the process of expanding her practice and building out new office space. She needed a unique brand identity that would reflect the personalized care she and her team provided and would seamlessly extend throughout her new office environment.
Challenge
Dr. Meyer requested an identity that was distinctive and unique to her—not just any medical practice. She required a cohesive and distinctive brand identity that communicated her commitment to patient care and her practice’s growth ambitions. The new identity had to resonate with both current patients and attract new ones, conveying trust, compassion, professionalism, and teamwork, and it needed to be integrated into the design of the new office space.
Solution
Brand Discovery:
I conducted in-depth consultations with Dr. Meyer to understand her vision, values, and the unique aspects of her practice.
Analyzed the target demographic to ensure the new identity would appeal to her desired patient base.
Logo Design:
Designed a logo combing her initials with her medical credentials to form a palindromic mark that also encapsulated Dr. Meyer’s compassionate approach to healthcare and growing practice with additional practitioners.
Visual Identity and Marketing Materials:
Developed a comprehensive visual identity, including business cards, letterheads, a appointment cards, a brochure, and interior counter displays.
Office Environment:
Collaborated with interior designers to ensure the new office space reflected the brand identity. This included branded uniforms, office decor, and signage. Interior signage on all patient rooms, personal offices, restrooms, labs and billing were derived from the original logo,
Result
Dr. Meyer’s practice experienced a significant increase in patient inquiries and new patient registrations within the first six months of rebranding.
The cohesive and attractive brand presence, extended into the new office space, enhanced Dr. Meyer’s reputation in the community, setting the stage for continued growth and success.
